Monday

Atria's Mystery Bus Tour

As many of you know, I'm a recovering business nerd. So I've always wondered why publishing houses don't often develop recognizable brand recognition among their imprints. It's not that I think this would be an easy feat, it's just that I don't often see it tried.


Along comes the Atria Mystery Bus Tour to show us how it's done. One month from now, a groovy bus will drive over 2,300 miles with four of Atria's best loved mystery writers on board: Joe Connolly, Liza Marlund, William Kent Krueger & M.J. Rose. 


The bus will visit 12 cities in 8 days, and many of the stops are independent bookstores which specialize in mysteries.


Read the USA Today story about it, or visit the Atria Mystery Bus Tour on Tumblr.

5 comments:

  1. On the one hand, it sounds cool, on the other... Seems exhausting. Cool bus, though.

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  2. In 2010, Penguin celebrated its 75th anniversary with this adorable touring car:

    http://www.penguinbooks75.com/followthecar.html


    I wonder if one of those Mini-Coopers is available for sale. . .

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  3. @FT: it does sound exhausting. But I'd never turn it down! If there's ever a Books-About-Food-And-Mom-Stress Bus Tour, I'm so there.

    @Rosie: I love that thing.

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