As many of you know, I'm a recovering business nerd. So I've always wondered why publishing houses don't often develop recognizable brand recognition among their imprints. It's not that I think this would be an easy feat, it's just that I don't often see it tried.
Along comes the Atria Mystery Bus Tour to show us how it's done. One month from now, a groovy bus will drive over 2,300 miles with four of Atria's best loved mystery writers on board: Joe Connolly, Liza Marlund, William Kent Krueger & M.J. Rose.
The bus will visit 12 cities in 8 days, and many of the stops are independent bookstores which specialize in mysteries.
Read the USA Today story about it, or visit the Atria Mystery Bus Tour on Tumblr.