Atria's Mystery Bus Tour

As many of you know, I'm a recovering business nerd. So I've always wondered why publishing houses don't often develop recognizable brand recognition among their imprints. It's not that I think this would be an easy feat, it's just that I don't often see it tried.

Along comes the Atria Mystery Bus Tour to show us how it's done. One month from now, a groovy bus will drive over 2,300 miles with four of Atria's best loved mystery writers on board: Joe Connolly, Liza Marlund, William Kent Krueger & M.J. Rose. 

The bus will visit 12 cities in 8 days, and many of the stops are independent bookstores which specialize in mysteries.

Read the USA Today story about it, or visit the Atria Mystery Bus Tour on Tumblr.


  1. On the one hand, it sounds cool, on the other... Seems exhausting. Cool bus, though.

  2. In 2010, Penguin celebrated its 75th anniversary with this adorable touring car:

    I wonder if one of those Mini-Coopers is available for sale. . .

  3. @FT: it does sound exhausting. But I'd never turn it down! If there's ever a Books-About-Food-And-Mom-Stress Bus Tour, I'm so there.

    @Rosie: I love that thing.