I've never seen the concept done quite so well as this: a few weeks ago someone gave me a totebag with the titles of more than a dozen soon-to-be-published YA and MG books, and I was introduced to the Class of 2K12. Author Caroline Starr Rose, whose novel May B. debuts this January, agreed to tell Blurb is a Verb all about the Class of 2K12 concept. Thank you, Caroline!
By Caroline Starr Rose
2k12 is a group of twenty middle grade and young adult novelists working in concert to promote our books and reading. The Classes began in 2007, the brainchild of author Greg Fishbone, who figured a group of writers could spread the word about their books more effectively than the traditional route of going it alone.
All sorts of authors have been involved over the years. Here’s a glimpse of a few you might know:
Newbery winner Rebecca Stead (2007)
New York Times best-selling author Jay Asher (2007)
William C. Morris Award winner for a Young Adult Debut Elizabeth C. Bunce (2008)
Cbyils YA Fiction winner and Silver Award Parents’ Choice winner Swati Avasthi (2010)
How does membership work?
In order to be considered for the Classes, books must be an authors’ middle grade or young adult debut, and book publishers must be listed in The Children’s Writers’ and Illustrators’ Market Guide (CWIM). Members pay $275 to join and commit to group promotional work that ranges from guest posts for blogs, website design, swag creation and distribution, group mailings, reaching out to local booksellers, librarians, and teachers (the BLTs), and all around general talking up of each others’ books.
While most authors sign up initially for the promotional push, in many respects its importance becomes secondary. The relationships formed trump everything else. Having a group of like-minded friends navigating the road to publication together is tremendously helpful. This is the place we turn when worried about edits, excited about covers, unsure about option novels, or upset with reviews.
Our titles this year span a variety of genres — contemporary, historical, paranormal, verse, action and adventure, and steampunk — and we’ve got all sorts of surprises in store:
1 book basket giveaways to start and end our debut year
2 monthly giveaways of two 2k12 titles
3 giving back events — open to newsletter readers only — for school libraries and public libraries
4 book drop
Check out our predecessors’ sites,
and be sure to visit our links to find out about 2k12 books, authors, and events: